Built by family. Backed for life.

It’s Ali from AWR Racing.

Prime Week. Your inbox is probably drowning in “deals.”

So why am I adding to it?

Because I want to tell you what those deals won’t.

My mom Sheree and dad Tony started AWR Racing in San Diego back in 1995, over 30 years ago. Before that, Tony spent years in professional racing: SCCA teams, Nissan’s IMSA GTP program with drivers like Chip Robinson and Geoff Brabham, Formula Atlantic. Racing is in our DNA.

I was a kid then. Now I help run it alongside them and our crew.

Running this business with my family? It’s an absolute dream come true.

We’re not the cheapest. We never will be.

But when you email ali@awrracing.com with a question at 9PM on a Saturday, you get me. Not a bot. Not a ticket system. Me.

When your mount has our lifetime warranty, it’s honored by the same family that manufactured it.

Prime Week can be tough for small, USA-made businesses.

So I’m reaching out with a special sitewide discount, automatically applied at checkout, as a thank you for your support.

You are the reason I get to live this dream alongside my family.

And in 20 years? I may not be answering the phones, but my daughters Rylee and Sydnee will be.

That’s what makes it special.